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Press & Brand Kit

Everything you need to tell our story.

Logos, colors, typography and tone of voice — free to use for press, partners and designers. If you need anything else, just email us.

About easyInfluencer

What we do
Marketplace connecting travel creators with hotels for free stays in exchange for authentic content.
Tagline
"More value for less!" — part of the easy® family of brands.
Headquarters
Athens, Greece.
Coverage
Greece-first, expanding across the Mediterranean in 2026.
Apps
iOS app for creators · Web dashboard for hotels and agencies.

Logo

easyInfluencer logo on transparent background
Primary · Orange Pill PNG
easyInfluencer logo on dark background
On Dark · Orange Pill PNG

Do

  • · Use Cooper Black for the wordmark
  • · Keep clear space ≥ height of the lowercase “e”
  • · Use orange pill on light, white pill on dark

Don’t

  • · Apply gradients, shadows or outlines
  • · Stretch, rotate or recolor outside the palette
  • · Capitalize as “EasyInfluencer” or “easy influencer”

Colors

easy Orange

Primary brand color

HEX
#FF6600
RGB
255, 102, 0
PANTONE
Orange 021

Black

Headings, text

HEX
#000000
RGB
0, 0, 0
PANTONE
Process Black

Gray 80%

Secondary text

HEX
#333333
RGB
51, 51, 51
PANTONE
Process Black 80%

White

Text on orange, surfaces

HEX
#FFFFFF
RGB
255, 255, 255
PANTONE
—

Typography

easyInfluencer

Cooper Black

Brand wordmark only

Never used for body text or headlines — wordmark exclusively.

Hotels meet creators.

Futura Bold

Headlines & emphasis

All headings, key words, CTAs.

Free stays for authentic content.

Futura Book

Body copy

Default paragraph and UI text.

Voice & Tone

Direct, simple and a touch cheeky. Always confident — never corporate.

  • Don't over-complicate

    "Book a stay" — not "Secure your accommodation reservation"

  • Tell it like it is

    "Free stays" — not "Value-oriented hospitality experiences"

  • Be direct

    "From €0" — not "Starting from as little as nothing"

  • Keep it simple

    "Free WiFi" — not "Complimentary wireless internet access"

  • A bit cheeky

    Bold without being smug. Confident without being corporate.

Press contact

Need something we missed?

High-res screenshots, founder bio, embargo'd announcements — email us and we'll send what you need within 24h.

info@easyinfluencer.travel

Full brand guidelines

For designers and partners

Components, spacing, motion, the editorial “Modern Broadcaster” design system — everything that drives the product UI.

Open guidelines